10 things designers know very well but you don’t
We don’t live in a very different world, but designers do know a few things very well that others don’t. These things are interestingly awesome
Shadows are not black
Fan of #00000? Shadows, dark corners and other visual elements you describe as black are not black for designers. Especially, shadows are not black, really they aren’t! Consider the image below. Clearly, the shadow is not your #000000 black.
Take quality feedback, ignore the rest
Being a designer means that you are going to be judged ( a lot actually), more people leave design field after joining the professional world than those who leave it during college. The reason is that most designers are not prepared to take the heat. It is often counted as a vital skill for a designer to learn how to receive the proper feedback and ignore the junk by HIPPO’s or stakeholders with a bad taste/bias.
Good design is often invisible
Well this technically isn’t the most hidden fact in the design community, but is infact one of the most ignored one. A good design always assists a user in completing his/her task without even being noticed.
Users often don’t know what they need
A famous saying by Henry Ford pretty much sums up to this. Taking feedback from users is important, but it is equally important to have a deep understanding of what they need instead of what they want.
“If I had asked people what they wanted, they would have said faster horses.”
Different curves lead to different feelings
In real life, we are afraid of things that are sharp and we often tend to be cautious around them. The same applies to our designs, especially in selecting a typeface for a particular situation. A smooth and rounded typeface would appear to be more friendly and warm than the one with sharp edges.
Look at the image below and guess which one is the most friendliest
The empty place in most of the web apps
Be it Twitter, Facebook, Youtube or any other famous web app, you will end up finding that there’s little to no content on the bottom left of the web page. That’s because our pattern of reading from top to bottom which eventually forces the reader to move towards the extreme right.
The more option you give, the less people will buy
If you are selling a wide range of products online, chances are that your target audience will buy lesser. Users tend to buy more when there are less choices involved. This behaviour was presented by Barry Schwartz, an American Psychologist in 2004. Providing 3 to 7 choices is often the best practice as cited by George Miller.
I hope you learned something new here, and would love to hear from you if you have anything to say.