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Growth

December 31, 2020
by Parikshit Joshi
1 min read
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The best marketers I know excel at frameworks, processes, and execution, not tactics. Tactics are commoditized; everyone knows them. — Kieran Flanagan

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  • Sentiment analysis
  • use R

Twitter Sentiment Analysis using R: Amazon vs Walmart on Twitter Sentiment scores [tutorial]

December 9, 2018
by Parikshit Joshi
8 min read
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Both of these organizations are extremely disruptive in nature – Amazon and Walmart. And, with this tutorial on twitter sentiment analysis using R, I wanted to see how Twitterverse feels about Amazon when you compare it...

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  • Marketing
  • Python

A/B Testing Facebook Ads with Python – Split testing for eBook landing page [Part 1]

December 5, 2018
by Parikshit Joshi
9 min read
3 Comments

It has been more than 2 years since I’ve written anything over here. Feels great to write again! This is Part-1 of my series on data-driven A/B testing of Facebook ads using Python. I’ve run thousands of campaigns from...

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  • Data mining
  • use R

SearchTwitter() – doRppAPICall, Limited, small set of Tweets [R, twitteR]

August 11, 2016
by Parikshit Joshi
2 min read
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Trying to fetch Twitter data using SearchTwitter()? Got such a message on your console? “500 tweets were requested but the API can only return 2″ The question is extremely centric to new R users, and constantly...

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  • design
  • Graphic Design
  • User experience

10 things designers know very well but you don’t

December 4, 2015
by Parikshit Joshi
3 min read
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We don’t live in a very different world, but designers do know a few things very well that others don’t. These things are interestingly awesome Shadows are not black Fan of #00000? Shadows, dark corners and other...

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  • User experience

When intentional bad and ugly design works

September 29, 2015
by Parikshit Joshi
5 min read
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If you look around you will be shocked by intentional bad and ugly designs that you buy subconsciously. Well, saying them “bad design” won’t be justice. A design that does what it intends to is actually a good...

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IOT for petcare
  • Dogs
  • Internet of things
  • Python

A $50 DIY IOT solution for pet care

July 13, 2015
by Parikshit Joshi
6 min read
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It all started when I got a new pet (Wall-E), a labrador puppy. When pups are small, they can’t be left alone and need a lot of your attention. If you prefer to spend your night working like me, you don’t get enough...

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Sentimental analysis kaggle tutorial
  • Machine learning
  • use R

Sentimental analysis via machine learning – Bag of words meets bag of popcorn

June 21, 2015
by Parikshit Joshi
6 min read
10 Comments

This is nothing so sophisticated tutorial on predicting sentiments using R. The following is part of a Kaggle competition that I took part in. I must tell you in advance that this tutorial is basically ‘101’ of...

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  • Data Visualization
  • use R

twitter data visualization using maps and ggplot2

April 26, 2015
by Parikshit Joshi
1 min read
2 Comments

Although the data might appear to be biased and shows that the Asian countries are more sympathetic towards Nepal, but this does not takes into fact that out of 10,000 tweets mined, only ~300 had latitude and longitude values(...

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  • use R

What India spoke on twitter about #NetNeutrality

April 14, 2015
by Parikshit Joshi
1 min read
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Twitter data mined at 11th April, 2015 (1000 tweets included) Data Visualization using WordCloud. Click to enlarge the picture

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